How Are Real Estate Companies Using Pinterest?

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woman with dark hair using laptopSocial sharing site, Pinterest, has generated quite a buzz over the past year. Through this platform, users can save, or “pin,” their favorite links, photos or just about any other kind of web content to their own virtual “boards.” Depending on the user, Pinterest can be used to organize recipes, make wishlists, inspire creativity through artistic or DIY projects, and even promote a business. As more and more companies are jumping on the Pinterest bandwagon, the real estate industry in particular has found a valuable outlet for sharing content.

Real estate companies are using Pinterest not just to promote their websites, but to inform consumers of the latest home buying statistics, feature properties for sale and even offer advice on home financing. Here’s a quick look at a few notable real estate companies that are using Pinterest to reach potential clients: (Our Company) –
Our site dedicated to offering would-be home buyers information on all things real estate, while focusing on providing site visitors a way to review current mortgage rates from multiple lenders. ForTheBestRate’s Pinterest page currently houses 10 different boards, a few of which are titled “Home Financing,” (with helpful tips and advice on mortgage-related issues), “Homes for Sale,” (which features property listings) and “TheBest Towns & Cities” (featuring interesting profiles of notable markets in the US).

Real estate mega-company, RE/MAX, uses Pinterest to not only inspire buyers to buy and sellers to sell, they provide interesting content on topics like high-tech home gadgets (on their board entitled “Here Techy, Techy”), and home decorating ideas (on their board “Home Pinspirations”).

Vacation Home Rentals –
This company specializes in offering access to vacation rental properties across North America. Looking for a nice vacation spot for you and your four-legged friends? Check out their “Pet Friendly Properties” board. Own a vacation rental that needs a design makeover? Browse through their “Decoration Inspiration” board.

These are only a handful of real estate companies that are utilizing Pinterest to inform and inspire, while generating traffic to their respective websites. To see more, simply visit and use the search box in the upper left to find what you’re looking for. You can browse by pins, boards or pinners (users). While you’re at it, go ahead and create your own account to save (pin) the content that you like best!

Nat Criss is one of the owners of Nat has an extensive background in mortgage finance, real estate, and online marketing. Nat was previously the Marketing Director for AAXA Discount Mortgage, a mortgage company which conducted business in 26 states, and currently helps run CMG Equities, LLC and ILM Marketing. My Google Profile+

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